Kraftank Barcelona
Kraftank was a brewpub and taproom located in the Eixample neighborhood in Barcelona.
Challenge
In 2018 the bar, previously known as NaparBCN decided to rebrand. Changing the name to Kraftank Barcelona. I was commissioned by its owner to design the new graphic identity for the bar just before the Barcelona Beer Festival.
The brewpub had 7 fermentation tanks, where in-house beer was made. visible to all customers.
Solution
These tanks were the main source of inspiration for the new branding.
Brand
The “K”. The initial of the bar’s name and a synthesis of the fermentation tank came together in the design of the bars iconic symbol.
Applications
The applications designed for this brand were: coasters, take away cans, menu, poster system, beer pack, clothing for the staff and customers.
Previous
Next
Previous
Next
Creative Direction
To create engaging content for their social media channels. Monthly photoshoots were taken by Gorka. He captured the ambience of the bar, the customers enjoying the food and beers, and music, beer and sport events.
Social Media
Social media templates were designed to keep the audience engaged and up to date with upcoming events, beers and weekly menus.
Previous
Next
Client:
Kraftank Barcelona
Service:
Branding
Creative Direction
Graphic Design
Packaging
Social Media Content
Industry:
Craft Beer
Beer
Team:
Photography by Gorka Leiza
Location:
Barcelona, Spain
Year:
2018