Claudia Falquez
Claudia Falquez is a textile artist born in Colombia, based in Barcelona, Spain.
Her textile creations are nature-inspired abstractions and colorful compositions made by using mixed fibers such as cotton, linen, hemp, and cooper. Cooper became the “common thread” a material that repeats constantly throughout her work.
Challenge
The challenge was to design the visual identity and the artist’s portfolio. Our strategy centered on creating a visual identity that represents her character and the essence of her textile pieces, in addition to a photoshoot to enhance each one of the artist’s creations.
Solution
A minimal, clean, and elegant identity was created for her. The vertical lines represent the warp, being the structural base threads that sustain every weaving piece. The beginning of every textile creation.
We chose a geometric typeface to reflect her personality. The name “CLAUDIA FALQUEZ” was displayed as a representation of the weft, the horizontally woven thread intertwined within the vertical lines of the warp.
Art Direction
A photo session of her portfolio was held in Barcelona. The Art Direction aimed to enhance her textile pieces, the compositions, the materials, and all the universe of details each of the artist creations expose.
Project made as co-founder at ÁRBOL Creative Studio. Barcelona, Spain. 2019-2020
Client:
Claudia Falquez Useche
Service:
Branding
Creative Direction
Art Direction
Photoshoot
Industry:
Artist
Textile
Cultural
Portfolio
Team:
Photography by Cassandra Stuyt
Agency:
ÁRBOL
Location:
Barcelona, Spain
Year:
2020