Taking the square as a base module, we illustrated a set of 54 clean, simple, and line drawn illustrations. Classified into 5 main pillars: Happy characters, Ice-cream forms, summer landscapes, typographic expressions, and geometric connecting shapes.
When these illustrations where put together over a baseline square grid, the design came to life. A number of possibilities and different combinations became available to be used in every single application, thus giving the brand a versatile look and feel that represented their unique and fun personality.
Bonucci
Fun, playful, and buono!